Michigan and Back

Happy New Year All ~

It’s always a good time to welcome in ‘new’ and shake things up.

I’ve been to Michigan and back – where (accordingly to my last post) the work of an event has transpired. The Fermenta crew hosted a superb event, the guests were fully engaged as was the host location, Arcadia Ales. My thanks to them all.

This is an example of being in a learning pattern, not a holding (stagnant) pattern. The invite to join them stretched them in new ways. Ways I wanted to support and accommodate. It’s the working together , in new ways – hence new pattern development – that stimulates and motivates.

A learning patterns means minds are open to escort the open eyes and ears of the learning.

As you sally forth into 2017 with beer, beer and food and all other culinary adventures, I’d encourage you to do the same. Consider life one continual learning curve. Out of the stale, into the possible.

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Happy New Beer!

Events are a lot of damn work.

So I’m always grateful for client partners who understand a few things:

  1. They want to work together to further beer education, for the beer and for the education.
  2. They understand we both have skin in the game and anticipate – ne expect – to pay me for my services.
  3. They are on top of the details. Logistics are involved and time-consuming – no wonder people specialize in events management!
  4. They forge ahead and make it work.

So my new year goblet of beer is raised today to the hard-working, smart and clever people with Fermenta today. I’ve the pure tasty pleasure to being their guest for a special January event coming right up on the 11th. Here’s the link – save your seats today (space is very limited and it’ll be a tasty blast into the new year).

I’ll even be bringing some bootlegged Women Enjoying Beer koozies as gifts for all guests. The company Kolder stole my logo this summer and called it a mistake’… (more on that another time).

This event is open to all flavor enthusiasts, all makes and models. We’ll have a grand time in Michigan Winter tasting, talking and learning together.

Like I say in the opening of my book, this is one of those occasions: “Lotta damn work, made easier with help.” Thanks.

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Fermenta Flavor Trip

With a nod to the Ancient Mariner, one of the very best aspects of beer is flavor – hands (and pints) down. And one of the reasons is that we all enjoy flavor.

Do we all enjoy the same flavors? Oh goddess, no! That’s not important. What is important to is to enjoy beer and the beer community for all it offers, all beer flavors and characters included.

In my travels and adventures of beverage and food, I frequently lead beer and food pairings – often beer and chocolate. This eye-opening and often unexpected partnership of two everyday goodies is met with skepticism and enthusiasm. “Really, we’re going to have chocolate with beer?” Yes, really. Here’s why.

fermentablackBeer’s grain bill – the actual grains in the beer recipe – has so many affiliations with flavors in various chocolates. In fact, since they both have a prominent base ingredient (beer = grain, chocolate = cocoa), they are naturally set up to deliciously co-exist. While I may sound bias, I can tell you that the light bulbs I see go on in a room experiencing beer and chocolate make the effort so incredibly worthwhile.

Teaching to flavor, opening minds by starting with our palate is gratifying and satisfying. Gratifying because there are always people in the room who have epiphanies. Voila! “Whoa – who knew??!!” reactions that in turn make me grin. Satisfying because I get to refresh my taste buds with beer and chocolate at the same time, thereby renewing the joy of flavor exploration.

Join us January 11th as the fine Fermenta folks and I host a lively educational event at gracious host Arcadia Ales in Kalamazoo. I’ll be giving the talk, HerStory: The Story of Women & Beer, with the bonus goodies of fresh beer, Dagoba chocolate and Rogue Creamery cheese. Bring your open mind and open palate, good humor and a friend. Space is limited so register today.

See you soon in the Great State of Michigan for a flavor filled night. Cheers till then!

g

this article was originally written for Fermenta, 2017.

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What Needs To Change With Women’s Beer Group Names

This article is still very true.

And it makes me wonder when women and going to stop perpetuating and creating “clever” monikers for females beer affinity groups. Bad names do way more damage than they do good. Here’s some I’d strike from the list:

  • Pink Boots Society
  • Girls Pints Out
  • Pussy Cat Beer Guild
  • BABES

All of these are – perhaps well intended – and have intentionally chosen names for the groups that will only continue to hold women back. Education can’t be packed in a sexist wrapper and called good.

It’s absolutely mind-blowing when you consider they were created by women. What the heck do the men then think – “If she calls herself a girl/chick/babe/broad, then why can’t I?” And they’d be right. Double standards in public are a poor and stupid choice.

Cheers to smart women who are helping create progress - Ginger (c) with Krissy (l) and Rocky (r) of Snake River Brewing, Jackson WY - where they recently hosted a women + beer event

Cheers to smart women who are helping create progress – Ginger (c) with Krissy (l) and Rocky (r) of Snake River Brewing, Jackson WY – where they recently hosted a women + beer event

Correction of ills, overcoming everything from the female/male wage gap to prostitution, are all part of gender equity it’s a big picture issue. It’s global, local and everywhere we can and can’t possibly think of. It’s up to women mostly to stand up and say. Men, you need to speak up as well.

There is no room in my mind for any of these names to be related to beer. So let’s bring beer into the picture.

If beer’s been modernly perceived as a male drink of choice, and women want to get into it – great! They must do it with full respect to themselves. Cheekiness or being coy or clever with words isn’t helpful – again, it’s damaging and negates and reverses progress. Women are smarter than that. The days of going to university or college for women to find husbands should be dead. This behavior and thinking will never deliver full equity. Don’t be lazy and let this mindset persuade you into thinking it’s okay. It’s not okay.

A cheesecake type calendar is circulating in the beer world of females who work at breweries in seductive poses. Women, this isn’t helpful or cute or even good. It’s simply perpetuating that you are the sum of your boobs and legs, smiles and eyes. Be the sum of your brain cells and backbone, your fortitude and intelligence.

The kicker for me is that the women voluntarily featured in the calendar I know to be otherwise smart women. What broke down? Where was the idea that “this is cool!” when all it does is further objectify them instead. Missteps and selective ignorance and blinders to what’s right, especially intentional ones, need to become extinct where women and beer are concerned.

If we can change the way people think about two universal planetary things (Women + Beer) we can indeed change the world for the better. I’ve seen it. It’s possible and I’m going to stay at it.

Here’s the good news: It’s easy to encourage and make change happen. Stand up, speak up, be vigilant. Women and men everywhere are responsible for making equity and equality happen.

Here are some groups who do it right:

  • Ales 4 FemAles
  • Crafty Ladies
  • Fermenta
  • Women Enjoying Beer

They’re highlighting education to a population that has not been focused on or considered to enjoy beer. They’ve chosen names and titles which build up respect for women learning about beer, not breaking it down. It’s about education first to a powerful population they recognize are curious, deserve full respect, do a majority of buying in the USA and are fun to have around.

Are you part of the solution or problem?

FYI – If you read this and want to take issue, you better be prepared to tell me how these groups and titles truly encourage equality and equity. No ranting from a lopsided perspective allowed (no, I’m not being hypocritical).

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