There’s No Trick To The Question


Trick & Treat – beer is the one to beat!

The tricks and treats this time of year are obvious ones:

  1. Women enjoy the treat of beer, as do many other people.
  2. The trick is making sure women are addressed as any beer buyer, drinker and enjoyer: via taste buds and brains.

This Halloween season enjoy the beer you like – enjoy it with people whose company you like – and enjoy in moderation.

How to market beer to women is no trick. It’s simply knowing your audience, potential market share and supporting population. That’s a treat we can all enjoy.

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