“I’m glad that you are still promoting Women Enjoying Beer. Women are clearly underrepresented in beer marketing. I think that a beer maker who recognizes the purchasing power of women beer drinkers will be hugely successful, even if the men won’t buy it…. That said, if a beer maker could gain a 5 percent market share among women only – that would be a hell of a lotta beer! I think you are on to something HUGE! I am confident that a few beer makers are listening to you and your wisdom and insights.”
This is from an outside the industry supporter. A consumer.
Thanks, you know who.