Successful Business Ingredients

The ingredients of business are pretty basic. Most of the foundations of planning, operating and sustaining a successful business are as they’ve been for a realllllly long time.

Marketing is one of those basics.

Marketing is:

  • Communication
  • Dialogue
  • A many-wayed avenue
  • Dynamic
  • Exciting
  • Methodical
  • Necessary
  • Productive

Marketing isn’t:

  • Advertising
  • Sales
  • “Only” any one thing
  • Nothing – aka “cheap” (as in ‘talk is cheap’)
  • Something everyone can do successfully

When you want a firm foundation, you must look to those who are the experts in the areas in which you can reply upon. Every business owner and operator should interview candidates for services and goods – everything from insurance agents to concrete providers, from web pros to marketers.

You want the best you can afford, when you can afford it for what you are working on. As well you should.

Ask valued friends, colleagues and other qualified people for their referrals. DO NOT ask your neighbor who isn’t in the same realm, or your cousin who is still in school , or even a best friend who can’t wrap their head around what you’re after. Ask people who will have an informed suggestion backed up by credible information, whether it’s from their own experiences or directly from another they know.

Marketing is communication. Well thought out professional marketing strategy and tactics help business flourish. Poorly executed ‘plans’ spell disaster.

Here’s what some of our fine clients and partners have shared about working with us.  Follow up with recommendations – ultimately your decisions are your responsibilities.

A few go-to resources I’d recommend to look at the foundations of business include:

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ROL

ROL: Return on Learning

There are gobs of acronyms – an infinite variety available worldwide. ROI, CRM, RFP, B2B, B2C, EBITDA, TQM, P&L….and the list goes on. I dare say it’d be more accurate to call them acornums, since talking with them and listening to others talk about them sometimes makes my mind go num.

All that aside, ROL is a newer one to me, shared by my wise and insightful frolleague, Mike. He’s one of those generous sorts who has freely given of his time and brain the entire time we’ve known each other. My ROL from him is sky-high! And what he’s helped me learn continues to have positive residual effects.

In return, pun intended, I try my best to give a ROL to him. The givers gain only works when all involved parties are invested in the joy and altruism of the gain by giving and therefore the cycle is perpetuated. Giving to takers doesn’t work.

Books = one way to amp up your ROL

Books = one way to amp up your ROL

How does this relate to WEB, you may (or may not) be asking?

ROL is in everything we do. Return on education from the distributor to the retailer, from the brewer to the distributor, from the retailer to the consumer, from consumer to brewery…..and every other possible combination will both allow a reaping of rewards and a receiving of enlightenment.

Return On Learning starts with you and me. What do I have that I can share with you to help you learn? What do you have that you can give me to help me learn?

I’m a firm believer that education and learning changes the world. Love and money come and go. Education is forever.

ROL. When it’s working right, it’s the best merry-go-round around.

p.s. Here’s a funny list of, well, funny slightly ridiculous acronyms

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Labor Day Thanks 2012

My sincere thanks today those who labor for Women Enjoying Beer….

1. My Fine Husband – while he isn’t an ’employee’, there’s no denying his unflagging support, listening, input, and pride. Our girls (canine supervisors & comic relief) are also a big part of keeping it all real.

2. Mike Sansone, long time friend, coach and all things online advisor and consultant. Mike’s unflagging support, both professional and personal, are ultra appreciated and humbling.

3. Emily Engdahl, WEB Events Development and friend. Emily’s talents and intelligence has been a huge addition to our progress and my enjoyment this year. She’s Emcredible.

4. Kat Blaisdell, WEB Local Events Calendar Coordinator and friend. Kat’s the meow and I’m thankful to have her self motivation, smarts and passion on board.

5. Meghan, Shauna, Sarah, Diane, Caitlin, Jenica, John, Carson, Lisa, Rob, James, Marti, Chris, Charlie and so many others who have and continue to support and contribute: Heartfelt thanks! Every effort adds, adds up and moves us forward in our mission: To shift culture through research and education.

Thank you!

To all our Facebook followers, Twitter followers, website commentors & readers, festival and events supporters, professional friends, media and press support, and family: THANK YOU.

Finally today, with great heaps of gratitude, thank you to the female and male consumers who talk with us, participate in research development unselfishly, tell us “Right On!” over and over again, and let us represent what you want and think about beer. It’s always a day maker to meet you – keep the love coming.

Cheers & a very happy holiday to all ~

Ginger, Founder, Women Enjoying Beer

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