Energy Source = Women + Beer

What’s your energy source? Where do you get the gumption to get up and move, shake and otherwise make the world a better place?

My money’s on women and beer. Two universal aspects of Life On Earth, these two everyday and everywhere ‘things’ are what drives me forward.

OBF: Women + Beer = success

OBF: Women + Beer = success

Women and beer were more than prevalent in some recent travels too. First at the 2014 Oregon Brewers Festival, Portland OR. This festival is a massive one, with tens of thousands of guests roaming the breezy Tom McCall Waterfront Park in the heart of The City Of Roses.  Not only do masses of guests descend, the workaday folks in downtown as well as locals show up to support, sip and enjoy.

Women make a healthy amount of the guests attending. And why wouldn’t they: Flavor is for everyone. Beer is not a gender drink, it’s global and meant to be enjoyed by all.

Next, Toronto’s Festival of Beers, Toronto, Ontario, Canada. What a joy to get to be at this festival, work it and work with the organizers and guests. The TFOB is a gathering place, for again, tens of thousands of revelers in a comfortable setting at the Bandshell Park, Exhibition Place in

Fun & Flavor Lovers at TFOB, Snowman Brewing booth

Fun & Flavor Lovers at TFOB, Snowman Brewing booth

Toronto.

Last year we lead a Cooking with Beer session in the Grillin‘ Tent; this year I was invited to lead 9 various tasting tours, Trails, we called them, for guests – walking tasting tours covering unique flavors, ciders, and gluten-free choices. Education makes the work go round and it was certainly moving at TFOB!

Finally (at the moment!) onward to Mandalay Bay Resort and Casino, in sparkling Las Vegas, Nevada. It’s obvious females make between 75 – 85% of all purchases, as there are always lots of women in Las Vegas taking advantage of all the opportunities to be had there. Sarah Johnson, an incredible quiet and constantly moving forward force at Mandalay Bay, gets it. Check this out.

Women and beer. You can bet your top, middle and bottom dollar it matters to include women in the conversations. She’s a flavor lover, an adventurer, and ready to jump in.

Cheers to women & beer, OBF, TFOB & Mandalay Bay –

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Oregon Brewers Festival: What’s In A Name

The Oregon Brewers Festival, also known as OBF, is quite a celebration of beer. We recently partook of the 2012 fest in Portland OR for the first time. What a testimony to the popularity of beer.

I’ve been to dozens of fests throughout the years and each one, of course, has its own personality and style; attendees, vendors, and support; crew, volunteers and venue. We’ll be back as it was very productive to get to meet so many ‘new’ folks and talk about WEB and beer with them.

An OBF enthusiast, 2012

Since we’re researchers of the qualitative type (gathering the ‘why’ instead of the ‘what’) here are a few stats (quantitative, the ‘what’) to share with you if you’ve not been yet.

From the media packet, here are a few nuggets based on a study of the fest:

  • A recently completed study estimates the economic impact of the 2011 Oregon Brewers Festival (OBF) on the local economy at $23.2 million.
  • The OBF generated $16.24 million in direct and $6.97 million in indirect…expenditures.
  • 53% of respondents were attending the OBF for the first time.

I find it curious that the study notes included in this press release from Professor Dense indicates: “64% of OBF attendees were male” – with no correlating female percentage. Are males the only ones they tallied? And don’t assume that it means that 36% were females (have to factor in transgender and the like). American women make between 75 – 85% of all purchases; that should be acknowledged.

Any way you slice it, the OBF offers a venue to try beers, even with long waits in line. The fest offers smart tips on how to enjoy the fest and about the fest, which you can apply to many beer fests for enhanced enjoyment.

Cheers to the whole crew who makes the OBF possible, participating breweries, vendors, press and most especially the guests. After all, the guests make the party.

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