What’s your energy source? Where do you get the gumption to get up and move, shake and otherwise make the world a better place?
My money’s on women and beer. Two universal aspects of Life On Earth, these two everyday and everywhere ‘things’ are what drives me forward.
Women and beer were more than prevalent in some recent travels too. First at the 2014 Oregon Brewers Festival, Portland OR. This festival is a massive one, with tens of thousands of guests roaming the breezy Tom McCall Waterfront Park in the heart of The City Of Roses. Not only do masses of guests descend, the workaday folks in downtown as well as locals show up to support, sip and enjoy.
Women make a healthy amount of the guests attending. And why wouldn’t they: Flavor is for everyone. Beer is not a gender drink, it’s global and meant to be enjoyed by all.
Next, Toronto’s Festival of Beers, Toronto, Ontario, Canada. What a joy to get to be at this festival, work it and work with the organizers and guests. The TFOB is a gathering place, for again, tens of thousands of revelers in a comfortable setting at the Bandshell Park, Exhibition Place in
Last year we lead a Cooking with Beer session in the Grillin‘ Tent; this year I was invited to lead 9 various tasting tours, Trails, we called them, for guests – walking tasting tours covering unique flavors, ciders, and gluten-free choices. Education makes the work go round and it was certainly moving at TFOB!
Finally (at the moment!) onward to Mandalay Bay Resort and Casino, in sparkling Las Vegas, Nevada. It’s obvious females make between 75 – 85% of all purchases, as there are always lots of women in Las Vegas taking advantage of all the opportunities to be had there. Sarah Johnson, an incredible quiet and constantly moving forward force at Mandalay Bay, gets it. Check this out.
Women and beer. You can bet your top, middle and bottom dollar it matters to include women in the conversations. She’s a flavor lover, an adventurer, and ready to jump in.
Cheers to women & beer, OBF, TFOB & Mandalay Bay –