Females and males populate the earth, of all species.
Homo sapiens are one of the (over) populated species walking about.
If you look at sheer numbers, you’ve got half the population that’s female and half that’s male.
The primary influencer of dollar spending in the US is that female population. When you search, you find that between 75 – 85% of all purchases are made by women (across categories).
If we then go to the level of beer, a relatively small portion of the whole pie we’re examining, we can then see the obvious: Current marketing to women by the beer companies is lacking. If women make the majority of purchases of beer, then they need to market to her.
The dynamic of the sexes would joke about this yet the fact remains that women are the primary buyers, of beer as well as cotton swabs, cars, and widgets.
Look for the obvious. Obviously women are the primary buyers. Why wouldn’t all beer companies see and act on this?