What would have to happen and what would have to be true to make education happen?
In the case of women + beer: simple opportunity.
Opportunity and education combine to form a powerful purpose and progress. When you combine them they will generate positive synergy and get more women into beer. Here’s how.
- Women and men all enjoy flavor. Educate about flavor first, not style or brand or anything else. Flavor is where it starts.
- Create and provide opportunities for women to learn about beer. Single gender events, when done correctly , are incredibly successful. For females this means no pink, girl/gal/babe/ladies/chicks. For men this means no macho crap, sports themes or tools.
- People want and seek out educational opportunities. Make them happen. Whether you give tours for 30 minutes or 4 hour classes, education feeds the hungry mind.
Beer education has been heightened by various programs. With a nod to Cicerone and Prud’homme, these visionaries behind the value and progress education generates have bred a whole new batch of businesses bringing high quality opportunity to the masses. This is a good thing, as Martha would say.
Education. Opportunity. Two things that will move us forward. Like I say, love and money comes and goes – education lasts forever.