Last week found a group of revelers and flavor lovers celebrating our 5th Anniversary. I choose one of our local brewpubs for the host location, a cozy room was full of fine folks, and a good time was had by all.
Women Enjoying Beer is the only company on the planet that specializes in studying women and their relationship with beer. We conduct qualitative research with women, educate both consumers and professionals based on that research and offer business and marketing services for professionals who want to authentically and successful attract the female consumer and buyer.
The brewer leading our beer flight at WEB’s 5th Anniversary party
While beer is our specialty category, the information we gather crosses category lines. Once someone shares how they make decisions (qualitative data) and all that surrounds those decisions, then you can affect change. To know the stats (quantitative) is not enough nor is it fully telling of the story.
I think of quantitative information as the bones of a skeleton. The qualitative information is the tissue and muscles, which move the body forward. It makes everything possible. A skeleton without tissue is not very useful.
Thank you to everyone who joined the celebration. We gathered for a pre-program beer, chatted and met new folks, then moved into the evenings agenda. The brewer of the brewpub was on hand to share and educate about the flight that was included. Once he was finished, I shared a talk about beer’s 10K years of herstory til now, in a very abbreviated fashion.
In the spirit of the season and reason for gathering, everyone received a goodie bag as well as kept their initial beer glass. New friendships were made, delicious flavors were had by all and the group wandered home happy.
Thanks to them and all of you as we head into year 6. Cheers to a very tasty, peaceful and fun New Year ~
Wild Trail Ale, I Love Oregon Ale, Victory Lager, Amber Ale, Twin Plunge IPA, Steel Cut Oatmeal Stout, Noble (coffee) Stout, Malbec barrel aged Barleywine.