Successful Business Ingredients

The ingredients of business are pretty basic. Most of the foundations of planning, operating and sustaining a successful business are as they’ve been for a realllllly long time.

Marketing is one of those basics.

Marketing is:

  • Communication
  • Dialogue
  • A many-wayed avenue
  • Dynamic
  • Exciting
  • Methodical
  • Necessary
  • Productive

Marketing isn’t:

  • Advertising
  • Sales
  • “Only” any one thing
  • Nothing – aka “cheap” (as in ‘talk is cheap’)
  • Something everyone can do successfully

When you want a firm foundation, you must look to those who are the experts in the areas in which you can reply upon. Every business owner and operator should interview candidates for services and goods – everything from insurance agents to concrete providers, from web pros to marketers.

You want the best you can afford, when you can afford it for what you are working on. As well you should.

Ask valued friends, colleagues and other qualified people for their referrals. DO NOT ask your neighbor who isn’t in the same realm, or your cousin who is still in school , or even a best friend who can’t wrap their head around what you’re after. Ask people who will have an informed suggestion backed up by credible information, whether it’s from their own experiences or directly from another they know.

Marketing is communication. Well thought out professional marketing strategy and tactics help business flourish. Poorly executed ‘plans’ spell disaster.

Here’s what some of our fine clients and partners have shared about working with us.  Follow up with recommendations – ultimately your decisions are your responsibilities.

A few go-to resources I’d recommend to look at the foundations of business include:

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Marketing Navigation

Are you entirely 100% self-sufficient?

Please pause and think before you respond.

  1. Do you ever call a plumber, architect, gardener, mechanic, cook, or carpet cleaner?
  2. When was the last time you visited a doctor, chiropractor, massage therapist, dentist, or business coach?
  3. Did you build your home, is it fully self sustainable due to your efforts?
  4. Do you get food at grocery stores and farmers markets?
  5. Do you use a dry cleaner, visit a pizza parlor, or make your own ice cream?

If you said yes to any of these and you’re a business, then it’s time to examine hiring the right person for Market Navigation.

Marketing is a crucial part of business life. Here’s a good article on the topic. Hiring the right marketing pro to help you build a business of any sort is a smart move. Just as hiring an architect is the best and usually only legal practice in planning a safe and functional space. If only businesses had to get the sign off of a pro marketer – what a great fantasy!

Hiring the right Marketing pro: The dawn of your success

Hiring the right Marketing pro: The dawn of your success

I don’t say that out of greed – I say it out of relief. Smart businesses, organizations, associations and groups that would have to have proper plans in place. It’d weed out a lot of inept and potentially corrupt folks, bad products and would help self police for professionalism across industry lines and categories. It’d greatly improve the general public’s view of marketing and advertising – though distinctly different, they are related. It’d be liberating to know that pros had been called in to get the businesses set up for best success, both internally and externally.

What a fantasy.

Thing is, this fantasy can be reality for all. Investigate marketers, call friends for recommendations, interview potential marketers and marketing companies to see how they can fit with what your dreams, goals, and practices are. Hire the ones that fit, develop a clear Letter of Agreement, and be totally wide open in your communications.

I guarantee it’d be good for the marketing industry as well. There are really good ones and really poor ones and everything in between. A bit more standardizing would be in order.

Look to a marketing pro for your successful business navigation. Think of them as partners in moving you forward by adding their strengths and skills to yours in a complementary fashion.

Being self-sufficient means knowing when to add a helping mind and set of hands to your pursuits. It’s a sign of strength and a productive way to make progress. Citing lack of money is a cop out and holds no water here. Everyone has money for what they need – and the world needs much better Marketing forethought and navigation.

Onward.

A few recommendations:

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