Making Beer Education Happen

What would have to happen and what would have to be true to make education happen?

In the case of women + beer: simple opportunity.

Ginger & Roger, founder of Prud'homme, in Toronto

Ginger & Roger, founder of Prud’homme, in Toronto

Opportunity and education combine to form a powerful purpose and progress. When you combine them they will generate positive synergy and get more women into beer. Here’s how.

  1. Women and men all enjoy flavor. Educate about flavor first, not style or brand or anything else. Flavor is where it starts.
  2. Create and provide opportunities for women to learn about beer. Single gender events, when done correctly , are incredibly successful. For females this means no pink, girl/gal/babe/ladies/chicks. For men this means no macho crap, sports themes or tools.
  3. People want and seek out educational opportunities. Make them happen. Whether you give tours for 30 minutes or 4 hour classes, education feeds the hungry mind.

Beer education has been heightened by various programs. With a nod to Cicerone and Prud’homme, these visionaries behind the value and progress education generates have bred a whole new batch of businesses bringing high quality opportunity to the masses. This is a good thing, as Martha would say.

Education. Opportunity. Two things that will move us forward. Like I say, love and money comes and goes – education lasts forever.

Comments »

Hail Toronto! And The TFOB

Otherwise known as Toronto’s Festival Of Beers, hosted by Beerlicious.

What an honor to be the first American to take the stage at the Labatt sponsored Grilling Tent in Toronto last weekend. The tent is a lively and fun (and tasty) place to sit and enjoy a whole different facet of this long-established and flavorful event.

Roger, Thirst For Knowledge & Matt, Rock Lobster Food Company

Roger, Thirst For Knowledge & Matt, Rock Lobster Food Company

The organizers are thoughtful, super helpful and accommodating and made the experience ultra enjoyable for me all around. A few reasons why:

1. Communication by all those who were helping me was very good. They were all very available and forthcoming in their contacts and accessibility. From the very first emails with Courtney to Grilling Tent instructions from Jeremy to talking with Roger Mittag – Emcee for the tent to BeerRadio with Les Murray.

2. The assistance in the tent for my actual session (cooking with beer, I made 2 versatile sauces on the grill) of the Briquettes, Francesco, and sous chef Nicole. Literally, these fine people made it effortless and were extremely welcoming and helpful.

The fabulous Courtney of Beerlicious (western hat)

The fabulous Courtney of Beerlicious (western hat)

3. The Brewmasters Series tent and other educational opportunities were smart and well received features of the fest. I finally got to meet Roger of Thirst For Knowledge at this tent before his highly informative and fun Beer 101 class.

4. Meeting the other Grilling Tent personalities like Christian Pritchard, Matt & Hugo of Rock Lobster Food Company, Jeremy Parsons, Afrim of the Cheese Boutique, as well as Ted Reader. What a great bunch of fun loving, flavor loving, passionate beer and food folks.

5. The fest guests were all robustly having a grand time! Thanks to those who sat in on my session, the last one on the last day and shot me questions from the floor. I always say the guests make the party and I mean it. Shout out to Lisa & Steve whom I met in the Series session.

Bouyant and very fun Christian Pritchard

Bouyant and very fun Christian Pritchard

6. The host hotel, The Gladstone, was a funky and fun place to stay, assisted by Kalvin and crew. It was easy walking distance to the fest to some exercise to and fro was ideal to see more of the neighborhoods of Toronto.

What a thrill! I sincerely hope to return next year. Toronto has much to offer, beer wise, food wise, and people wise. Thanks Beerlicious and everyone who made the visit for WEB all the more eye opening and delicious.

Comments »

Great Folks In Toronto

Cheers to the terrific & beerific team at Beerlicious!! They’ve graciously invited me to be a presenter and edutainer in the Grilling Tent this coming Sunday at the Toronto Festival of Beers (7/28).

Join us at the 2013 Toronto Festival of Beers!

Join us at the 2013 Toronto Festival of Beers!

If you’re in the neighborhood or are looking for a reason to get to gorgeous Toronto, Ontario, Canada, come out to this tasty and energetic festival.

The entire team – Courtney, Les, Erin, Jeremy & Roger (that I’m familiar with so far) has been unfailingly helpful, enthusiastic and I super stoked for WEB to get there. Plus I’ve never spent any time in the largest city in Canada – though I can sing the national anthem, Oh Canada (previous life experience singing anthems at hockey games).

I’m ready for some fresh and tasty Canadian Beer, great camaraderie, and the food’s a’waiting! I also have the honor of being their first American to appear – it’s an opportunity to further the idea of beer education and get to know more beer lovers. What an honor!!!

I’m very grateful and excited for it. Here’s the bio of one of these fine folk, Roger Mittag, super accomplished beer comrade and educator:

 Roger Mittag, Professor of Beer, Thirst for Knowledge Inc. (love that name!)

Roger Mittag, currently a Professor at Humber College’s renowned School of Hospitality, is also the founder of Canada’s leading beer education company, Thirst For Knowledge.  He has been bringing his beer appreciation tips to Canadians since 1997 through a series of tasting seminars, beer dinners and educational events. He’s a consultant to several Canadian breweries bringing his extensive beer industry knowledge and enthusiastic approach to their sales and marketing teams. He has recently created Prud’homme Beer Certification, a sommelier style program for beer and the first such program in Canada. Roger also owns and operates, The Beer School, which offers beer courses to consumers.

Grilling Tent appearance: Sunday 7/28, 530 – 615 pm

I’ll be demonstrating 2 sauces – one cheese and one chocolate for my time in the Grilling Tent. Showing how easy and simple basic sauces are – that you can make on the grill. And how flexible and adaptable they are with tweaks and common ingredients to change and develop ne flavors to enjoy.

Cheers to Canada, fun beer people, and the great city of Toronto – see you soon!

Comments »