More: How To Sell More Beer To Women

Here are more insights on how to sell more of your tasty craft brewed beer to women.

1. Samplers. Offering samplers or flights of your beers is a great way to educate in a very fun and high value way. Providing a sampler with at least 4 – 5 beers, small pours of 3 to 4 ounces each (MAX!) is an effective approach to helping educate your female consumers.

Offering samplers is smart and good business

2. Brewer Visits. Have the brewer available and around during set times, either regularly or sporadically for patrons to talk with. More importantly make sure the brewer is comfortable and well trained in how to talk to female patrons about their beers. Being confident with the knowledge and being able to talk to every day consumers is an important part of the experience to have in the bag.

3. Food. Offering matching foods, no gut bombs or deep fried everything. It doesn’t match the passion you put into your beer. Offer thoughtful smackerels or a full on menu; just offer something to eat that complements that fabulous beer.

4. Educate. Educating consumers is one of the single most effective and long lasting ways to garner new market share and keep the existing patrons happy and engaged. Educate in a respectful and consistent manner. Make sure your staff know how to describe the beers using everyday flavor descriptions to entice and invite. Ditch the industry jargon and go for universally understandable vocabulary.

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How To Sell More Beer To Women

If you’re a brewpub, multi-tap, bar or restaurant, here are 5 ways to sell more beer to women.

1. Sincere Greet. Every time you see a female patron be sure to greet her genuinely and with appropriate enthusiasm. Nothing fake or forced. Simply genuine we’re-glad-you’re-here professional manners. Knowing right from the start that she is wanted and welcome is the key.

2. Respect. Make sure you treat her with respect every time. Ask if she’s been to your place before and if she has – thank her and refresh her knowledge as it fits. If she’s visiting for the first time, make sure you give a brief and concise overview of who you are and what you offer. This is a great thing to cover at a pre-shift/staff meeting to help staff become comfortable and competent with this information.

Talk to the women at your establishment about beer

3. Timeliness. Ensure your service is well run and people get their beers and perhaps other ordered items in a very timely manner. Short staffed? NEVER tell people you are understaffed. You are telling them bluntly that you can’t handle what you’ve started and that’s bad. You best have Plan B in place to ensure proper levels of service. You’ve put lots of care and passion into your beer: this is not the place to scrimp and fall short.

4. Keep It Clean. Your establishment should be clean from stem to stern. She should be able to look in corners and see no dirt or grim, spilled foods or dripped pools of liquids of any sort. Cleanliness is the gateway to success and it’s one of the first and most obvious things noticeable by everyone who comes through your door. Your pride should be evident in the clean environment you provide.

5. Ask her what she wants. Make the assumption she knows what she’s ordering, what she likes, and let her lead. Train the people who work in your establishment, including yourself, to find appropriate ways to help her with the decision process – at whatever stage her beer knowledge is.

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