Small Isn’t Irrelevant And It Isn’t Everything

What’s the definition of small?

According to one dictionary, it means “little in size”, “not very important.”

Does small always mean the same thing? Of course not. If one more person talks about ‘small business’ for instance, I shall scream loud enough for you to hear me no matter where you are. If someone talks about a small bug, what exactly does that mean?

Small fruit or big tomatoes? Or something else all together?

Small fruit or big tomatoes? Or something else all together?

Like many if not most words in language, small is open to interpretation. It’s fraught with context, meaning, emotion, opportunity, vantage point and myriad other influencing factors.

Small in the beer enthusiast world is particularly vexing to me. It seems that ‘small’ seems like a top or better choice to many when it comes to peoples’ beers. Hmmmm….Small breweries can be the best and the worst. Best because the microcosm that is the business (if they see it that way) can give time and attention to parts of the business that may be overlooked by other ‘bigger’ businesses. Worst because being the chief brewer, bottle washer, server, and bill payer will stretch people too thin thereby rendering all tasks nominally completed, if completed at all. Never mind time frames or attention to quality.

See the slippery and ridiculous slope here?

Female beer consumers and buyers look at small in various ways. Some choose to think that ‘small’ means the actual size of the footprint of the business or the capacity of barrels of beer made or the number of staff on hand or square footage of the taproom. Some choose to think that once a brewery exceeds a certain capacity, say graduating to a regional brewery (14K barrels+ per annum), they decide the beer’s no longer worthy.


Small is a frame of mind. It’s only relative if you want to it be and you’ve chosen to define some sort of boundaries. The limits – or limitlessness – are yours to decide.

Here’s to unlimited. Everything is possible, small not withstanding.

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Small & Big In Beer

Small is not a size word.

Small is not irrelevant.

Small isn’t everything.

Big is not bad.

Big is not a size word.

Big is different from bad.

Big is different than good.

Small is different from good.

Small, big, good, bad. These are words I try hard not to use. They’re too subjective and fraught with personal influence that to call something good or bad is doing it a disservice.

Who are any of us to judge? What are our parameters? Who gives us the authority to make the call or definition?

Small, big, good, bad - all are based on perspective.

Small, big, good, bad – all are based on perspective.

When we’re talking about women and beer, it’s an interesting concept: small and big. Is the brewery small? If so, what does she think about it? And what’s small about it? Aren’t they big on heart and passion? Aren’t they big on trying to serve the community? Are they big on being small?

If the brewery big? What is big and to whom? What does big mean? How big is big? How big is small? How small is big? And where do you go from one to the other?

Think about how you use these words. Women aren’t a small population, though they still occupy a small-er portion of beer consumers. They are the big-gest buyers of all goods and services, across categories in America. That’s big.

I put my whole life into my business. That’s not small. And I dare someone to tell any business owner they have a ‘small business.

Rethink your words before they come out of your mouth or go on a page. Like a presenter once stated, we have “preconceived notions of how something should work base don what ti looks like.”

Women are big. Beer is small.

Beer is big. Women are small.

Which ones ring true to you?

Before you picture women or beer, close your eyes. Think with your brain first.

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