What The &%$! Is It??

“That’s bad – but what the hell is it?” – recent off flavor class attendee

So true. We can often identify that something may be ‘off’ yet we can put our taste buds, olfactory or brain on precisely what we think is wrong. Or we can’t name the flavor we’re trying to isolate. Or we can’t remember where we’ve smelled that aroma before.

Smell & taste education = fun!

Smell & taste education = fun!

It’s all part of the learning curve in beer and all things gustatory.

Here’s the key: Keep learning.

Self-education combined with outside education is the answer to all improvement and progress. We can’t learn it all ourselves – and to think we can would only be fooling yourself. The smartest people around know that they must keep learning from others. They proactively pursue what they don’t know and surround themselves with people who know what they don’t.

And why would you want to?! Half the fun and magic of education is when you get to do it with other people who are also turned onto the idea of learning.

Think of it this way: the last time you really enjoyed any type of presentation, what did you enjoy about it? The more we enjoy it, the more we remember. The more we remember, the higher the value and impression of the experience.

So get out there. Find a class, host a class, take a class, and invite friends or plan to go solo to meet new folks.

Education makes the world go ’round. I’ll drink to that!

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