Local: For Better Or Worse

As I am entering the final few weeks of (at least one stage) of writing my first book on women & beer, I am running across some super fascinating and distracting insight. Women have graciously provided insight, opinions, and ideas for almost 8 years on their relationship with beer.

So today the word and concept Local is on my mind.

  • What does local mean to you?
  • What does it include and what does it discount? Why, for both, for you?
What's your definition of Local?

What’s your definition of Local?

For the book, I’ve worked on expounding on 10 fundamental questions from the original 2012 Women & Beer survey. The one that inspired this post is question 10: What does a beer company, restaurant, bar or distributor have to do to get you to buy from them more than once?

The connection and reply to this question is that a handful of women indicated that they’d return if the establishment carried, made or sold local beer.

So what does this mean – what exactly is local beer? And why do women want it?

This is where you come in. I’d appreciate your own opinion and reasoning to this query.

It used to be local meant down the street, in the same town and otherwise grown or made by someone nearabouts. Then it graduated to 100 miles; then 300. Now…well, to each their own definition (much like ‘craft’).

Is local better? Is it worse? Does it matter? If so, how so? If not, why not?

Thanks in advance for chiming in. I’m always interested in your thoughts. Cheers.

g

p.s. the book is due mid September 2016, a guidebook to marketing beer to women…stay tuned!

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Women + Beer: 3 More Reports Available by 10/1/14

Earlier this year, WEB published the first of many reports based on the 2012 Women + Beer Survey. The survey was available to everyone on the internet and almost 300 women from all across the United States plus some from other countries freely offered their opinions.

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WEB conducting a women & beer focus group

Let me rephrase that: They offered their impassioned, its-about-time-someone-asked-us thoughts, ideas, positions and opinions about beer. The time is ripe to take a look at the majority of the humans on the planet (female) and her relationship to the universal beverage of beer.

The best way to do this is to go straight to the source: women. Women Enjoying Beer is the company that does just this.

The input is astounding and profoundly simple all at the same time. Useful – yes. Applicable – yes. Important to your brands and business – yes

News today is that 3 more of the reports will soon be released for purchase. Buying these reports does way more than give you interesting reading. It’ll change the way you do business for the positive – it’ll increase your profits, improve your marketing abilities and savvy, increase the welcoming receptivity of women to your beer brands, and elevate equity and gender equality. Are those worthwhile to you?

While people may not think of this much gravity per women and beer, we do. We know it to be a truly worthy pursuit – to give voice to consumers who’ve not been invited to the conversation. And we want to help you learn, exercise, and promote full respect of all genders and their taste buds. Indeed, beer doesn’t care who’s drinking it and enjoying it and buying it. It simply wants to be savored.

Reports 2 through 4 will be available by October 1st, 2014. The first Report is available now – here’s the link.

  • Report #1: Why Do You Drink Beer? Available now
  • Report #2: Why Do You Like Beer? Available by 1 August 2014
  • Report #3: What Kinds Of Beers Do You Like? Available by 1 August 2014
  • Report #4: How Often Do You Drink Beer And What Helps Dictate That Pattern? Available by 1 August 2014

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Survey Update

Women all over are speaking up

Many of the respondents of the first ever State of Women and Beer survey indicated they’d love to hear the ‘results’. We’ll be sharing some info once we compile and can get our minds around the huge volume of input given.

Part of the information will be shared for sure at the 2012 Craft Brewers Conference.

Today I simply wanted to provide an update on what’s what:

  • Over 120 women have responded so far…we’ll continue to take completed surveys indefinitely. Send them in and along at any time to me at Ginger (at) WomenEnjoyingBeer (dot) com
  • Pennsylvania, Texas and Oregon are leading the pack of number of respondents per state
  • We’ve not heard from women in these states yet and would really appreciate their input: Alabama, Alaska, Arizona, Arkansas, Delaware, Georgia, Illinois, Maine, Mississippi, Nevada, New Hampshire, North Dakota, Rhode Island, South Dakota, Vermont, Virginia, West Virginia, and Wyoming.
  • Women from the United Kingdom, Australia and Canada have all contributed (ALL women are welcome).
  • 5 surveys came from great women, yet did not indicate their locations.

Keep them coming – for those who shared it forward, thank you very much! Clearly women enjoy beer and want to talk about it.

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Survey Feedback Requested: The State of Women & Beer

If you’re a woman who has an opinion or two about beer, then we want to hear from you!

Women Enjoying Beer is creating a report that will be delivered to and available to various professional audiences all over to help them address women and their relationship with beer.

Background info requested: specific state and country where you live (city is fine if you want to share it too), estimated length of time you’ve enjoyed consuming beer, number of people in your household, pastimes and affinity groups you’re part of. This info will be kept private, and never shared or given to any parties. Ever.

We’re looking for representation from all 50 United States, U.S. Territories and Associated States including: American Samoa, Federated States of Micronesia, Guam, Midway Islands, Northern Mariana Islands, Puerto Rico, Republic of Palau, Republic of the Marshall Islands, U.S. Virgin Islands
We welcome and encourage all women around the globe to contribute. This is a viral invite: feel very free to forward it to women you know, wherever they may be. (thank you)

Please consider these queries carefully. While flippant answers are funny, what we’re asking for are thorough true responses to the posed ideas. You can write as little or as much as you wish – we’ll edit and compile regardless of what we get. Note: The more thorough the response, the more insight you provide the more powerful and useful insight WEB can bring to the professional beer community to properly address women as a powerful voice and market, promoting respect and progress.

Women Enjoying Beer is the only business that is focused on women and beer starting with the female consumer first. “Consumer” can mean the buyer and or the actual drinker. WEB collects qualitative psychographic information; suffice it to say – we’re looking for the reasons why you do and don’t do things; in this case it’s in relation to beer as a woman.  (If you’re a man please forward this to the valuable women in your life – thank you).

UPDATE: Valuable information is always welcome. Submit as you wish – keep sharing it with friends. Of course we’ll accept them anytime. The first main collection is intact  – and we’ll simply keep adding to it. 

You can reply via email (Ginger (at) WomenEnjoyingBeer (dot) com, cut and paste in the body of an email, or create a separate document.

Scale of ROS (Return On Survey). We want to thank you for making time in your day to respond. If you include an accurate mailing address, here’s what we’ll send you as a token of our thanks:

  • Complete responses to 10 – 15 = 3” full color WEB sticker
  • Complete responses to 16 – 25 = 5” full color WEB sticker
  • Complete responses to 26 – 40 = 5” full color sticker and WEB (recycled) pencil
  • Complete responses to all 50 = 3” & 5” full color WEB sticker and (recycled) pencil

Even if you’ve answered these before, opinions and habits, practices and thoughts evolve. Please consider contributing again. I realize it’s a lot to ask. Know we are extremely grateful for your contributions, however extensive or minimal they are. We understand you’re busy – we are too. We’re working to shift culture and you can help.

Settle in with a delicious beer and have fun with it. Our sincere thanks for all contributions. It’s truly an honor to amplify your voice.

With much gratitude,

Ginger Johnson, Founder, Women Enjoying Beer

  1. Why do you drink beer?
  2. Why do you like beer?
  3. What kinds of beers do you like?
  4. How often to you drink beer and what helps dictate that pattern (however varied)?
  5. What would compel you to try a beer you haven’t tried before?
  6. What dictates when you choose what beer?
  7. What do you want from your beer? Conversely, what don’t you want from your beer?
  8. What kind of beer education or social beer opportunities would you like to take advantage of?
  9. How do you want the beer companies to address/acknowledge you as a female beer drinker?
  10. What kind of atmosphere do you prefer when you drink beer?
  11. What are some elements of atmosphere that turn you off, even to the point of not patronizing a place because of them?
  12. What do you think about present beer marketing and advertising as it relates to you as a woman?
  13. Does size matter for your beer?
  14. If I use the word “craft: beer, what does that mean to you?
  15. If you use the term “craft” how do you define non-craft beer?
  16. Do you drink any combination of beer, wine and spirits (please specify if so)?
  17. Do you find learning about beer to have any roadblock for you? If so – what are they?
  18. What kinds of establishments do you patronize to drink beer and why do you choose them?
  19. What kinds of establishments will you avoid when you want to drink beer and why?
  20. What would you say is a rough percentage breakdown of drinking beer in your own home, drinking beer out, and drinking at friends’ (non public establishments)?
  21. Does weather affect your beer habits and if so how?
  22. Have you ever homebrewed?
  23. If you’re a home brewer or live with one, will you take those beers with you to places and people? Tell us about why you do or don’t.
  24. If you have homebrewed, tell us why you tried it or why you currently do it (however sporadic).
  25. What other factors affect your buying and or consumption of beer?
  26. Will you travel to try a beer and if so why; if no – why not?
  27. How far will you travel to get a beer and what are the factors you consider in doing so?
  28. What do you drink when you travel?
  29. Have you ever expressly taken a trip with a focus on beer in any way? Tell us about it.
  30. Where do you shop for your beer?
  31. If you’re a cross drinker (drink beer, wine and spirits) what is the breakdown percentage wise of how often you choose each of the 3 drinks?
  32. Are there any beers you won’t try or buy? Why?
  33. Please tell us what you think or know what beer distributors do.
  34. What kind of beer marketing do you notice and why?
  35. Where do you notice beer marketing, in any formats (billboards, TV, magazines, online, posters, packaging, etc.)?
  36.  Why do you notice the beer marketing you do?
  37. Tell us if you think current beer marketing is inclusive of women and why (or why not).
  38. What kind/s of marketing – in any category – gets your attention and why?
  39. How do you want to be marketed to as a woman who enjoys beer?
  40. What can a beer oriented company do to get your attention?
  41. Do you use any social media platforms – if so which ones; if no why not?
  42. When are you likely to buy a beer solely based on an advertising campaign or marketing effort?
  43. What does a beer company, restaurant, bar or distributor have to do to get you to buy from them more than once?
  44. Are you loyal to any brands (or any sort) and if so why? If not why not?
  45. Do you want to know the story of the beer business and why or why not?
  46. How does knowing anything about the beer company influence your purchasing of their products?
  47. Do you want to know about beer company’s fiscal, social, and environmental practices – why or why not?
  48. Are you the primary caregiver of your household? Do you buy the majority of all products for the household?
  49. Does a care giving role influence your relationship and consumption of beer? If so how so, if not, please explain.
  50. What about your lifestyle and family (however large or compact) affects or influences your beer consumption?

Additional comments and ideas welcome.

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Survey Time For Women Who Enjoy Beer

It’s time for another round of “What Do Women Want From Their Beer?”

If you’re a woman and engage in beer in any way, WEB would be very appreciative for your input to these questions. You can send them to me directly at Ginger@WomenEnjoyingBeer.com

If you’re a man who knows some women engaged in Beer (odds are high!), any forwarding this set of questions to them is also greatly appreciated.

1. Why do you drink beer?

2. Why do you like beer?

3. What kinds of beers do you like?

4. What would compel you to try a beer you haven’t tried before?

5. What do you want from your beer? Conversely, what don’t you want from your beer?

6. What kind of beer education or social beer opportunities would you like to take advantage of?

7. How do you want the beer companies to address/acknowledge you as a female beer drinker?

8. What kind of atmosphere do you prefer when you drink beer?

9. What do you think about present beer marketing and advertising as it relates to you as a woman?

10. Does size matter for your beer?

Women Enjoying Beer conducts research which provides the foundation of knowledgeably serving the beer community specializing in developing and serving the female beer consumer from the consumers perspective. We’re the industry leader by staying current and relevant, as per this ask.

Thank you for your participation in the conversation which will help propel the mission forward.

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