The Cred of TED(x)

“We’d love to hire you, but you don’t have any experience.” – too many potential employers to count said to fresh college grads post interviews for their first jobs

“Really…you’re speaking at a TED(x) event? Well, let me see what I can do [now that I know that]…” – a few prospective clients, yet uncommitted

Ever had one of those experiences above happen to you?

What is it about credibility? What is it about supposed experience in doing something that makes the selection of someone who has not done the requested task or attempted feat all the sudden credible and desirable?

Is this starfish less credible as a starfish since it's out of water?

Is this starfish less credible as a starfish since it’s out of water?

Fresh out of college, I remember hearing that first line too much. Why are you telling me this? If you were interested enough to interview me, and go through all those hoops to do so, why did you just waste my time and yours and get hopes up only to tell me you had no intention to hire me in the first place? It’s wrong to set someone up for that kind of scenario – in all directions and for many reasons.

Innovators and explorers didn’t interview nor ask for permission. They went for it.

As a soon to be TEDxNapaValley speaker (4/12/15), it’s baffling to me that when I mention that I’ll be speaking, new found interest rears it’s head. Really, they say….well, that changes things.

How? How does it change things when one minute before we were talking about the issue I called you about, and now you’re interested. What shifted? What changed in those short 60 seconds before I shared that nugget with you?

Exactly nothing changed.

What changed in your mind is that I now have some sort of mystically attractive element. Now you want to see what them choosing me was all about. Now I’m credible.

It’s fascinating and maddening all at once.

And I’m the same person I was 60 seconds ago.

It’s like beer companies and the sales within the industry which are starting to happen more, and more publicly. The beer isn’t changing. In fact if the “smaller” company is being bought by a “bigger” one, then the beer quality may likely improve. Small isn’t where credibility lies. Credibility lies in the execution of vision of the people in the organization.

The cred of ted. I’ll circle back post event to let you know how it went and share the video.

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Travel, Travel Everywhere….Upcoming Happenings Including TEDxNapaValley

Join us for the following upcoming workshops and events.

  1. Oregon Chocolate Festival 3/6 – 8/15

For the fourth year running Ginger has been invited back to conduct beer and chocolate tastings at this flavor filled festival.

Saturday: 1 – 2 pm featuring Oakshire Brewing beer + Dagoba Chocolate Sunday 2 – 3 pm featuring Standing Stone Brewing beer = Dagoba Chocolate

Pouring BeerIt’s a pleasure to fill the rooms, provide lively education about beer and chocolate as edible partners, and be at the lovely historic Ashland Springs Hotel. Fest founder and organizer Karolina and her crew put forth a worthwhile, relaxing and delicious event.

Full details can be found here.

  1. Ashland Chamber of Commerce Business Workshop 3/11/15

Dana and the team at the Ashland Chamber are putting on an afternoon of 3 business-focused sessions – full details can be found by clicking here.

Ginger will present Say What?! 10 Do’s and Don’ts To Amplify Your Marketing. Members and non-members are encouraged to attend.

  1. Business Builders workshop #2: How Goal Setting Is Killing Your Success.
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CiderCon Chicago 2015

Fest Ginger at Taste small Gail Oberst Powerhouse Loren Fogelman and Ginger have partnered for this big value series, with Loren leading this session. Words of Wealth started the series and #3 will be Pow!! Right in the Wallet, the Power of the Customer Experience lead by Ginger 4/9/15.

Info and registration information is available here.

  1. WESO Showcase 3/12/15

WESO is all about supporting women business entrepreneurs. For the 13th year in a row, their signature Showcase event is happening in Medford, OR and welcomes women and men who want to keep growing their business endeavors. Set up for successful education, networking, fun and support of a local charity, this free 3-hour event will be chockfull of value.

Agenda and details are here.

  1. TEDxNapaValley 4/12/15

Ginger is thrilled and honored to be among those selected to present at TEDxNapaValley 2015. The theme of the event is Redefining Success and she’s speaking about how Gender Equity supports the theme. Hosted at the Napa Valley Performing Arts Center at Lincoln Center, 14 speakers will be presenting.

Tickets and full details are available here.

  1. Marketing Beer To Women 4/14/15

Delivering signature and singular research data on the female consumer, Ginger is conducting a action packed info filled education session immediately prior to CBC this year in Portland, OR. All people and businesses that realize the enormous impact the female buyer and consumer has on the beer industry should register and attend this event. Limited seating.

Sign up today with this link.

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