Portland Book Event 10.26.16, Belmont Station

Ginger Johnson Releases Trailblazing New Book on Marketing Beer to Women

Women Enjoying Beer founder to host book-release event at Portland’s famed

Belmont Station

 Ginger Johnson, founder of Women Enjoying Beer, is releasing a comprehensive new book that instructs beer-industry companies on how to properly market beer to female consumers.

The book — How To Market Beer To Women: Don’t Sell Me A Pink Hammer — is a first-of-its-kind and valuable how-to book for the modern beer industry.

The book’s insights are based on surveys Johnson conducted with female beer drinkers and Johnson’s eight years running Women Enjoying Beer, the nation’s only female-focused beer marketing company.

Johnson wrote the book to fix a shortcoming in the beer industry.

“I wrote this book,” Johnson says, “because beer companies don’t completely and respectfully market beer to women. They are incredibly overdue in realizing they must reach out to women with a dedicated effort. It’s not about pinkifying – that’s pandering. It’s about acknowledging with full respect that you want female beer drinkers to be your customers.”

“Women in America make 75-85% of all purchasing decisions,” Johnson notes, “and they can make or break beer companies. So it’s time for beer makers to retire the old sexist and juvenile jokes and get serious about beer and women. If they don’t, they’re missing a huge opportunity.”

 

On Wednesday, October 26 from 5-7 PM, Johnson will host a book release event at Portland, Oregon’s Belmont Station (4500 SE Stark St.). Johnson will read excerpts from her book and discuss its findings, and answers questions on how brewers and beer-focused businesses can boost their efforts in marketing to female beer consumers.

Admission to the event is free, seating is limited and books will be available for singing and purchase ($49) at the event. Reservations are required and can be secured by sending an email to ginger@womenenjoyingbeer.com or calling 515.450.7757.

“In 2008,” Johnson recalls, “I looked around and wondered why more women weren’t enjoying beer like I was. That moment was the catalyst for my company and it has driven me ever since. The enjoyment of beer has been foundational to the development to the United States, and it’s a damn shame the beer industry has yet to fully recognize and address women as beer enthusiasts.”

Numerous beer-industry companies have benefited from Johnson’s expertise.

“I see women filling our stores every day, buying all kinds of beer,” says Rob Hill, New Business Development Director for Total Wine & More. “This is a reality to be understood and not ignored. Ginger’s passion and expertise for this historically misjudged consumer segment pour out of the pages of her new book.”

“Let’s face it,” says Hugh Sisson, founder of Baltimore’s Clipper City Brewing, “the craft beer industry – and the beer industry in general – has tended to overlook the female side of the market. Ginger Johnson is not only adept at educating brewers to open their eyes to this under-served market segment – she also gives brewers practical ways to reach this enormous audience.”

How To Market Beer To Women: Don’t Sell Me A Pink Hammer can also be purchased here.

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WEB & 2013 Festival Of Trees

2013 WEB Tree

Look at the gorgeous glowing glass ornaments by Gathering Glass

Mt. Angel Oktoberfest commemorative stein & tickets for 2014

Mt. Angel Oktoberfest commemorative Stein & tickets for 2014

Another successful year of being a tree designer at the Medford, OR Festival Of Trees, put on by Providence Hospital is complete.

It’s a very well attended and fruitful event that brings in money to serve the community through the hospitals’ services. We’re very glad to have been a contributor to this fun event for 3 years in a row now.

I want to make sure we thank a number of folks and companies who helped make this possible, from the WEB tree angle.

3 year Donors:

Recology: 2013 FOT Tree Sponsor

Recology: 2013 FOT Tree Sponsor

Tasty beer & food cookbook under the FOT

Tasty beer & food cookbook under the FOT

2013 Tree Sponsor:

2013 Donors:

Great gifts, like these from Ninkasi Brewing, graced the project this year

Great gifts, like these from Ninkasi Brewing, graced the project this year

Lovely Dogfish Head brewing glasses + coasters

Lovely Dogfish Head brewing glasses + coasters

Thank you to the Cutler Investment Counsel for the Large Tree Sponsorship, American West Bank for the Large Tree Design sponsorship, and for whomever purchased the tree at the live auction event. We hope you find a great place to plant it and it grows strong and healthy for years.

WEB is consistently the only live potted plantable Large Tree designer (there are table top trees as well as wreaths and a few other excellent options).

Thanks as well to the hundreds of folks who came out to view the trees and support the event, the myriad Providence folks and army of volunteers who make it happen each year. A special thanks to my frolleauges with the Jackson County Master Recyclers as well

Delicious Weisinger's Wine

Delicious Weisinger’s Wine

Hop Bines from Alpha Beta Hop farm add grace

Hop Bines from Alpha Beta Hop farm add grace

for streaming and reducing and educating to make a greener holiday season.

This is the biggest single volunteer donation event we do each year – and happily so!

Again, thanks to everyone for their support. Cheers to a safe, happy, tasty and wonder filled holiday season –

 

A few stats from the Festival:

  •  Over 20K visitors usually tour the event, during invite sessions as well as public viewing
  •  The Festival has raised over 6.7 million dollars over 20 years. These dollars are applied toward a variety of community health services and programs for the Providence Medford Medical Center.
Growling goodies from BricktownE Brewing

Growling goodies from BricktownE Brewing

OMSI donated some fun tickets

OMSI donated some fun tickets

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