The tricks and treats this time of year are obvious ones:
- Women enjoy the treat of beer, as do many other people.
- The trick is making sure women are addressed as any beer buyer, drinker and enjoyer: via taste buds and brains.
This Halloween season enjoy the beer you like – enjoy it with people whose company you like – and enjoy in moderation.
How to market beer to women is no trick. It’s simply knowing your audience, potential market share and supporting population. That’s a treat we can all enjoy.