All Hail Vail!!!

Yes, it’s that time of year again folks: The Big Beers Belgians and Barleywines Festival is kicking off this week in snowy gorgeous Vail, Colorado, USA.

Yours truly will be returning (queue the music please) to give a lively & info chocked beer & cooking session: How To Cook With Beer, Wandering Around The Kitchen with Ginger. It’ll be loads of fun, there will be tastes and tricks, tips & ideas for you to take home with you.

Vail Cascade Resort awaits BBBB....

Vail Cascade Resort awaits BBBB….

Laura & Bill Lodge, Sister & Brother Wonder Team, put together this world class event and I’m thrilled to be heading there again.

In 2014 I was invited to present for the first time – here’s the menu I made & served to the happily SRO room. Wow! Yes, please – sign me up for more. They do such a great job there’s a wait to be asked to return to present if you fit their needs.

I’m also hosting a Marketing Beer To Women Workshop, Pour it on! You can register here.

Laura knows I’m available at a moments notice for this one and anything she’s involved in. Great people usually = great events.

Hats off, pints up and skis on – see you in Vail!

Now, back to my kitchen…I’m fine tuning the goodies to be served with my 3 fan-taste-tical beers: New Holland Dragon’s Milk, Allagash’s Nancy & The Bruery’s Oude Tart with Boysenberries (is your mouth watering yet??)

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Headed To The Mountains…For Flavor

Next week will find the deliciously fantastic Big Beers Belgians & Barleywines festival happening in Vail, CO. Organized & run by Sister & Brother team, Laura & Bill Lodge, this is a must attend for beer lovers.

Fun lovers at the 2014 BBBB.

Fun lovers at the 2014 BBBB.

Let me count the ways.

  1. Laura & Bill are pros. The festival is an extended experience with dynamic offerings for all sorts of activities: classes, seminars, and tastings among them.
  2. World class talent. Full disclosure: I was invited back this year! And am thrilled with the other company I’ll get to keep – here’s the line up.
  3. The attendees have an elevated sense of what they want – and it’s delivered on a snowy silver platter at this event: new ideas, high value education, and robust personalities.
  4. It’s in snowy stunning Vail, Colorado. ‘Nuf said.

Well, there are plenty more reasons  – like how the Vail Cascade Lodge is super friendly and accommodating…how you can walk out your room and go skiing…and the town is easy to navigate among them.

Me, I’m excited to head back and work with the team again. Anything they put together, I’m interested in attending. Beyond my Cooking With Beer session I’m giving, My Fine Husband and I will partake of whatever hits our fancy.

Get you to Vail, Beatrice! Much ado, indeed, about it all. See you there.

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Beery Details for 2016 Vail Big Beers Cooking With Beer Seminar

Whew!

One thing I am grateful for is friends. Industry friends in particular are on my mind today, as I am developing my seminar at the 2016 Vail, CO Big Beers Belgians and Barleywines Festival.

It’s a huge treat to be invited to return and give another flavorful session to a packed room. Thanks to Laura, Bill and everyone who gets this tasty beast off the ground, year after year.

Ginger & John Holl at 2014 BBBB (yes!!)

Ginger & John Holl at 2014 BBBB (yes!!)

I love this festival for many reasons: well run, well done, well attended, super engaged guests, a slightly elevated (though not snobby) brand of attendee. My former WEB Captain Diane and I rocked the session out in 2014. Perhaps it was the aroma from the slow cooker of the Grown Up Pork & Beans I made in our hotel room…in any event, Vail – here I come again.

As alcohol regulations stipulate, interstate trade of beer has its own miasma to negotiate, including labeling. To that end, two of my three choices for breweries were ruled out this week. Damn! So I set about to scramble and replace.

It’s not fun to be asked – “Hey – I need a replacement for someone else, it’s short notice…can you help me?This is where relationships come full circle. I was able to call on two other industry frolleagues who were very quick to reply and say YES! Both of whom I’ve worked with before in beer, food & cooking events. They understand the rules of beer law and see the value in working together.

Today I’ve got it all dialed in, thanks to the help of all three generous breweries & folks. Here they are:

The Bruery, Placentia CA. Patrick’s beers and operation have long-held my taste buds at attention – the styles they brew really agree with me, are very refreshing, low alcohol many, and I’m very eager to develop my recipe and serve it with a fresh Bruery beer at the event.

New Holland Brewing, Holland MI. My friend Fred, aka The Beervangelist, stepped right up to the plate. He and I have done the Fred & Ginger show (literally!) at GABF and other events (SAVOR) as well as sharing a passion of the bigger picture of food, cooking and community. I’ll gladly be cooking with and serving one of their beers in Vail.

Are you coming?

Are you coming?

Allagash, Portland ME. Having featured Fluxus in 2014 at Vail, I was very happy they replied so quickly to my request to again be one of my partner beers. And deliciously so! Allagash is an absolute go-to brand for me – my husband even packed 3 (4) packs home with him earlier this year when he was in Portland. Good man. Great beer. Thrilled to have them return to the line up for my event.

A BIG shout of thanks to the two who won’t be served (this time):  Jared Long, Brewer & my brother in beer, Altitude Chophouse & Brewery, Laramie, WY & Larry Chase, Brewer & My Fine Husband, Standing Stone Brewing Company, Ashland OR.

So – support your local brewer? Heck Yea I do!! Local casts as wide a net as you wish your neighborhood to be. The globe is my neighborhood and I’m sending cheers to these neighbors today.

See you in Vail ~

p.s. the skiing is snowtastic too!

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Marketing Workshop: Pour It On! The Key To Your Future = Women + Beer

Women make 75-85% of all purchasing decisions, including beer.

Are you ready for the best business you can get?

Then come to this highly interactive and educational workshop with the industry expert and leader of women + beer, Ginger Johnson, and take away insight you can apply immediately for increased and improved business success.

Tom Horst/Crystal Springs Brewing & Ginger at BBBB 2014

Tom Horst/Crystal Springs Brewing & Ginger at BBBB 2014

With enormous possible market share development, smart marketing in the beer world requires examination of women as buyers and consumers. This entertaining and enjoyable session is well worthwhile to those who want to learn more about the Why Behind The Buy for women.

Content will include:

  1. 10+ Do’s and Don’t in Marketing Beer To Women
  2. 3 Universal truths of Women & Beer and why these matter to your future
  3. Highlights from 2014 report Why Do Women Drink Beer?+ other insight from the master survey of female consumers and their relationship with beer
  4. Fresh ideas on how to successfully market beer to women
  5. Answers to all the questions you want to ask!

Register today, limited seating available. Testimonials here.

Details:

Registration

  • Before December 15, 2015
  • Single: only $99 person
  • Multiple simultaneous 2+: $89/each
  • December 16th – January 5th
  • Single: $125/each
  • Multiple simultaneous 2+: $115/each

At the door/day of (if there’s room): $140/each/cash & check

Call Ginger today to reserve your spots with credit card 515.450.7757 PST

Women Enjoying Beer is the only business on the planet dedicated to talking with women about their relationship with beer. Her first TED talk covered beer and women, April 2015. As a qualitative researcher, she finds out the why behind the buy and all the decisions making influencers of women + beer. Founded in late 2008, Ginger has been invited to present/be part of multiple international events including CBC, NBWA, Toronto’s Festival of Beer, SAVOR, Congresso Cervesa Mexico as well as many other industries’ conventions and events including the National Restaurant Association, CIA/St Helena, Whistler/BC Bike, and Texas Restaurant Association. Her BeerRadio program ran strong for 4 years, she’s featured in the award-winning documentary For The Love Of Beer, dozens of TV spots, and has written about and been included in many articles in publications including The New Brewer, All About Beer, IBD, and various beer and other industry publications.

Find out more at WomenEnjoyingBeer.com and GingerJohnson.com

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Big Beer Recipes

Last weekend found WEB in Vail, Colorado for the Big Beers, Belgians & Barleywines festival. It’s an annual event hosted at Cascade Resort, put together by the incredible Lodge’s. A big thanks to them for this longstanding well run event featuring “big beers” – aka robust, higher alcohol, full flavored beers.

Big Beers, big flavors

Big Beers, big flavors

I had the opportunity to present Cooking With Beer. With a room full of 35 folks interested in quaffing and noshing, we walked through 3 different foods prepared with various beers. Here’s what we covered.

Course 1

Collage, by Deschutes and Hair Of The Dog, was used in making slow cooked Roasted Pork & Beans. The beer was used to rehydrate beans (small red chili, pinto, great northern) and added a deeper flavor overall. Along with the other ingredients added including cooking in some dark Dagoba chocolate, the dish was a good match for the Collage, a rich and enormously flavorful beer. A bonus flavor kicker of Cypress Grove Bermuda was a hit as well.

Course 2

Sixth Glass, by Boulevard Brewing, was utilized in a humus mix. A local food coop has a lovely dried humus mix, ready to welcome liquid to come to life. Sixth Glass was added in the mix, along with red bell pepper and chopped cilantro and a few other goodies and served with the beer including a small chunk of CGC Midnight Moon. A new spin on a simple dip gave it new life.

Course 3

This course proved to be a great wrap up. Ladyfinger cookies were soaked in Fluxus by Allagash Brewing. We scooped a fresh dip of Blue Bunny Natural Vanilla ice cream, topped it with the soaked cookies that had been tossed with Dagoba Lemon Ginger chocolate shavings and fresh lemon zest, and voila! A new explosion of flavor.

Many hearty thanks to all our guests, to the super troop of fest volunteers who took directions well in a very condensed time frame, to Lilly & Diane, and to Laura for believing the topic has merit for this sophisticated crowd.

And of course, our glass is up to the Brewers who supplied these special beers. They’re already limited releases – to give us some of them for this express purpose is humbly appreciated:

Naomi of Allagash, Todd of Boulevard, and Cam of Deschutes are to be commended for making the beer possible.

Cooking with beer is a specialty for us and when you’re ready to bring in new flavors, new ideas, and an entertaining presenter, be in touch. Have ideas, will travel.

Cheers to next Big Beers, Vail!

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