What Women Want Series: Part 10 – Great Beer Deserves Great Food

If you have a brewpub offer complementary foods.

If beer is the first focus, don’t bastardize it with greasy “traditional” bar food – why would you do that to your beer? Hook up with a chef to help you if need be, just like you’d consult any other industry specialist.

Great Beer Serves Great Food - and Great People

There are myriad resources for learning to pair your beer with food too: CraftBeer.com, books like Tasting Beer, BeerCook.com, and the BA’s guide to pairing (members get these with membership).

It’s time to rethink what pub fare is and can be.

Several places across the country offer food worthy of their beer. One of the first I think of is Snake River Brewing. When we visited last fall on the Home Free Tour, Chris Erickson, Director of Brewing Op’s, pointed out their enlightened menu. Yum! It’s how it should be: Fresh, wholesome food matching the high quality and investment of craft brewed beer.

If you’re a taproom with no food to speak of or not with any kind of food license, no worries. You can still get creative – SOB has food cart vendors come to them when the taproom is open. Good solution. Just make sure you pick foods that go well with your beers and that the foods are a good value.

People’s expectations for food in a beer establishment are still somewhat low. It’s a great time to blow them out of the mash tun with creative, simple and flavorful foods.

Time to set a new tradition. Great Beer deserves Great Food.

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What Women Want Series: Part 6 – Inviting Women

Invite women into the conversation, the experience, and the equation.

Invite women into your beer

Make a concerted effort to invite women to partake of your beers in a way that makes them feel special without patronization and changing anything about your brand. It’s relatively easy to do.

Inviting them in means actively engaging them in conversation in your taproom, on the brewery tour, in the establishments that serve your beer. Talk to all your patrons, especially women, as equals.

Ask them what kinds of beers they like, what kinds of flavors they enjoy and then find a few suggestions to help in their quest to learn.

Think about what makes your beer attractive first off. Are labels true to brand and appealing and not off putting? Are they easy to read and decipher? Is your place/space clean and free of bad smelling odors? Do you actually describe the beers in non-technical terms i.e. – what the flavor/s are, not just “malty” or “hoppy”? Women aren’t dumb – a lot of people don’t really know what IBU’s are nor do many care. As long as the beer is good.

Inviting women in means stepping out of your own beer enthusiast shoes or brewing boots and looking at it from the consumer woman’s lens.

If you try, you’ll see a lot of opportunity that you can act on.

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