The world’s first and only book on how to market beer to women is now available – How To Market Beer To Women, Don’t Sell Me A Pink Hammer.
One of my favorite parts of the book is the chapter wrap-up, the What You Can Do Today section. I designed this section to be the workbook portion – the action, Ms. Jackson – in each chapter. The What You Can Do Today section offers 5 specific actions you can take for each chapters’ specific insight.
For example, Chapter 4 is Convincing Reasons To Try A New Beer. One of the five WYCTD tactics is Play to her sense of curiosity. Humans are obviously curious beings. We are always seeking new and different in life. Curiosity therefore is a goldmine for beer companies, and all companies really, to tap into.
- What is she curious about, about beer? How can you answer her questions, diplomatically and educationally and enthusiastically?
- What can you share with her about your beer that she doesn’t already know? What isn’t on the website, your online channels and in the heads of your team that you can share with her through these various marketing opportunities that will keep her interested and hungry for more knowledge?
- When have you asked your female beer drinkers and buyers what they want to know about your brand?
Curiosity is powerful. It’s a powerful ally to building better marketing. Marketing is communication and when you go right to the source – right to your ideal client to ask her why she participates in your brand at all (or doesn’t) – you tap into your own curiosity so you can better satisfy hers.
Curiosity is good and necessary for strong marketing endeavors. To have more questions than answers is best. It indicates a continual thirst for knowing more, for you first to serve your customers; for your customers next so they keep coming back for more.
The book is available here; we ship all over the globe. Watch for an audio recording to be available soon as well.
What you can do today is to get the book to help strengthen and amp your overall marketing efforts. Your beer drinkers and buyers are ready, curious and waiting.