Clean Bathrooms & Organized Cellars

“Well run places have clean bathrooms and well organized cellars.”

– Dan Goode, SteadyServ

Dan’s right. Clean bathrooms are a litmus test which can tell you, as a customer, how dedicated the owners and operators are to the beer.

How?

Clean bathrooms tell us there's (usually) a overall commitment to cleanliness.

Clean bathrooms tell us there’s (usually) a overall commitment to cleanliness.

Well, if the bathrooms are clean, if everything in the restrooms is in working order, then that directly correlates to the care given to the brewhouse and making beer.

Have you been to a brewery, brewpub, or tasting room and been impressed with the cleanliness? There’s a huge likelihood, then, of those same folks having clean and tidy bathrooms. Do the stall latches work? Great – I bet all the butterfly clamps in the brewhouse are working too.

Why? Because every detail matters to them. From the temperature of the air to the toilet paper dispensers being full to the lack or dirt in the corners to completely clean walls (no mold growing) in moist environs.

Cleanliness is the #1 factor in running a solid brewery, hands down. Cleanliness is one of the top factors female beer enthusiasts do and will notice in a beer focused establishment. It’s an easy factor to get right: be diligent, regular in maintenance, and keep it together.

Since I’m in the midst of writing the Women & Beer Guidebook: How To Market Beer To Women, bathrooms cleanliness comes up once again. (p.s. that’s still a working title…)

As both my editor Julie and brewer friend (and beta chapter reader) said, ‘we still need to talk about this?‘ Yep. As long as there are dirty bathrooms, women will equate them to, well – what else could or is dirty if the bathrooms are? As easy as it is to keep them clean, it’s equally easy to be lax and let them go. That’s why we’re still talking about this.

Make your commitment complete: Keep your bathrooms clean, your cellar organized, and your patrons – especially the female ones – will keep coming back for more.

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Does Size Matter For Your Beer?

That question, along with 9 others, is forming the foundation of my first women + beer book, due out this fall.

It’s a curious, often snicker inducing, question that deserves full respect.

Book it!

Book it!

First of all, I have learned I should have asked a more specific question: Does serving size of your beer matter? – or – Does the ABV (size?) matter? – or – Does having options to pick a size of serving you want matter? – or…there are a few others which you can read about when the book comes out.

Overall, I’m really glad I fumbled the question! Without the unintended open-ended query I gave women, they would have never given me deeper, broader, and more useful insight and information.

Good humor reigns supreme and the vast majority of women’s written replies were straightforward and covered a lot of ground. As I’ve been working on grouping the patterns in each of the questions for the book, it’s been a refreshment of purpose, making me smile and look forward to the tough job of writing a book. Seriously, I’ve no romantic visions of writing one – it’s a lot of work, which transplants other work. As my own boss and Person In Charge of Making Income, it’s no small commitment to set aside chunks of writing time to get this bird off the ground.

I’m grateful for all my friends and colleagues who have written books and have given me the benefit of their valuable insight, advice, and suggestions. And I am love love loving working with my Editor! These people make the world of difference in this protracted process, for sure.

Please nudge me in the coming months and ask how it’s progressing. Your encouragement is always noticed and appreciated.

Write on.

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