Looking For Focus Group Hosts

Do you have an opinion about beer? Then share it!

Join me as we contribute to the growing pool of knowledge and information of women and beer. WEB is the only company gathering qualitative research on women and their relationship with beer.

Founder Ginger Johnson leads the Focus Groups – guiding a group of women through 10 topic oriented questions.

Focus group at Highland Tap & Burger, Denver CO 2011

Your part: Simply being willing to talk openly and honestly about your relationship to beer, as it pertains to the select topic (which will be revealed at the FG).

Opinionated women eager to talk about their relationship with beer (and of course legal age) can contact me to line up a Focus Group. In person groups can be upwards of 15+, Long distance (Skype) online is capped at 8 women per visibility of screens. There is no cost for these events, you can enjoy a beer of your choosing while we talk, and these are ongoing year round, for the foreseeable future.

Input provided by focus group participants is utilized by Women Enjoying Beer (WEB) to develop and serve the female beer enthusiast. WEB is a ground breaking company that consults, advises, attends and conducts events, offers training & education, writing and speaking expertise to the brewing community to better engage women in beer.

Thanks to previous hosts – contact me to set up your own. Cheers –

Ginger, Founder, Women Enjoying Beer

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Reflections on 1 Years Worth of Women & Beer

Gearing up for the 2.10.11 Anniversary WEB event

What does one year solidly dedicated to female consumers and their relationship with beer look like?

WEB just celebrated the 2+ year mark for the business and the 1+ year anniversary for WEB in one location. Here are some thoughts relating to what we’ve observed in this one small area of our remarkable country concerning women and beer.

1. Women are engaged, engaging and want to engage. Invite them in, ask them to join you, do so respectfully and appropriately.

2. Sexism has no place at any table. The T & A, tasteless, tactless, apparently funny to someone else who is a bigot/sexist/chauvinist (look up the definition people) ads should be beaten into the ground and used for compost (lots of fertile crap there anyway). We wouldn’t have to bring this up if it weren’t still disconcertingly true in some places and with some breweries.

3. Women like the beers they like, like to try beers of all kinds, and are doing so. Are you inviting them to do just that? Let them make their own decisions on what beers they want to try and decide they like. Toss out assumptions, preconceived notions, and stereotypes.

4. Women are equal players in the beer arena. Treat them as such you’ll see huge rewards – growth, sustainability of sales, and interest which will fuel all kinds of things which fuels…well, you see the cycle (hopefully).

5. There’s still much to do. With over half the population on the planet being female and with women making 80% of purchasing decisions (directly and indirectly), any brewery worth its wort needs to recognize and respect this. Ask yourself: Will you be able to realize your goals without truly and properly involving women?

sign from the WEB event 2.11.10

Case in point: Women Enjoying Beer meet-ups in the last calendar year has offered over 40+ beers, paired with about that many different foods, in several different locations – all with much success. Don’t take my word for it – ask the women.

Part of the reason why is that sheer variety is exciting and worth pursuing. Think of how seasonal beers are the biggest category – it’s exactly like that. Don’t you like to try new and different beers? Then let them do that same on equal footing.  Keep it interesting and they’ll keep coming. Keep it focused on them, and you’ve stuck gold.

There’s a world of women waiting for the breweries who do indeed see the value of their participation and support. What are you waiting for?

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Women And Craft Beer

Many thanks to Jill Redding of The New Brewer Magazine for the opportunity to share via an article written by your truly.

The current issue, Getting To 10 Percent, came out this week. It’s one of the member benefits of being a BA member which is chock full of interesting industry information.

Women can not only help the craft beer industry get to 10 percent; they can help them get well beyond it too.

With 50.7 – 50.9% of the total human population, woman remain a extraordinarily under tapped beer market share. And it’s not hard to figure out why and also how to engage them.

A lot of big data companies, while certainly in earnest in their efforts, fail to capture woman and craft beer specific data. I’d like to see more of it and the breweries, and therefore our communities, can certainly benefit from it.

Women Enjoying Beer is the business that can help breweries get stronger and stronger by focusing on improving women and their relationship with beer.

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Two Signature Events During the 2010 Great American Beer Festival

Wanted to share 2 really fun events coming up in Colorado in September. If you feel compelled to share them, that’s always appreciated.

The first event is Wednesday September 15th in Longmont Colorado at Oskar Blues Brewing. Myself and the incredible Chelly Vitry, of Denver Gourmet Tours, are putting together a superb Women’s event with Oskar Blues BreweryThe Tasty Trifecta! Beautiful Beer, Sumptuous Sweets and Creamy Cheese beer and food tasting event. They are graciously hosting the event and providing their tasty beers – we’ll be pairing them with cheeses and desserts. If you’ve never tried it, here’s your opportunity!

Full details and ticket availability can all be found here, on this link.

The second event is the Gastravaganza! Beautiful Beer & Street Food event – held at the gracious host Breckenridge Brewery (who’s beer will also be featured). The Gastravaganza (great word, eh?!) is a oh-so-tasty 6 course beer and food pairing.

We’ve got 6 high quality breweries involved: Wynkoop, Avery, Lefthand, Breckenridge, Odell, Ska and Del Norte happily participating. The food is an equal match of terrific high quality choices: Steuben’s, Cupcake Truck, Biker Jim’s Gourmet Dogs, Pinche Taco, Deluxe Burger, and the Gastro Cart.

Women & men welcome and encouraged. If you love beer, this is a great chance to come out and savor a lovely evening with friends (grab several!). If you love food, it’s a fantastic chance to wrap your lips around some of Denver’s finest street food. If you love both, well, it’s nirvana! (plentiful parking for cars and bikes too)

Full details and tickets can be found here on the site.

We’d love to see you join us – and you can buy tickets now! Plan on one or both and get out and enjoy the remarkable opportunities Central Colorado has to offer.

Thanks for your time, attention and and spread.

Cheers!

Ginger & Chelly

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