Shattering Miss-nomers: There is no such thing as a "Ladies Beer"

  • Ladylike
  • Feminine
  • Beer
  • “What kind of beers do women like?”

photo courtesy Kate K Parks

Let’s shatter the misnomer some people think (women don’t like beer) here and replace it right now: WOMEN LIKE BEER.

Women of all kinds like all kinds of beers. Women like beers they’ve had already, they like beers that haven’t had, they don’t like all beers they’ve had nor will they like them all either.

The key is to remove beer racism. Remove any thinking or preconceived anythoughts from the idea that there is such a thing as a ‘Ladies beer’ (and kill the term ‘Ladies’ too while we’re at it).

All people will engage when given the chance in anything they may be interested in. Women are part of these ‘all people’. Don’t think of craft beer as a drink for just men, as some brewers have clearly and mistakenly communicated over years and years of time and advertising. I seriously doubt that the bad ad progenitor actually asked women “would you like to be portrayed as all jiggle and no brain” in past campaigns.

Okay – I take that back. Do it if you don’t respect women or want to insult the females you care about in your life (family, friends, colleagues).

There is no such thing as a ‘woman’s beer’. Just like there’s no such thing as a ‘man’s beer’. Anyone who even remotely thinks that (or that idea is the answer) is seriously misinformed. Or pandering. Or both. However well intentioned – they are misinformed. This kind of thinking sets movement in a reverse motion, not moving forward.

The next time someone asks me, “what kind of beer do women want/like/enjoy?” – I’ll smile and tell them the answer I give myself: The One In Front Of Them.

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Debunk Beer Myths

Debunk the things you think are myths to you. Let me give you a few examples of myths WEB is working on debunking.

1. Women Like Beer. This is the truth. This is the truth for women who are independent thinkers, have friends (of all genders) supporting their choices, have been given the opportunity to learn about beer, have not been patronized or slighted, have been invited into the conversations about beer. If you’re a beer oriented business, you better get a move on in properly including women. Hint: Beer is not a gender product; it’s a passion product. Sell it sexless.

2. Women are Women. Not Girls (this is a bad choice of group title), Chicks (so is this – especially since beerchicks.com is soft porn…connection anyone??), Babes, Broads, of Ladies. DO NOT trade out sex for intelligence. Men don’t call themselves the Dick Drinkers, Beer for Boys, or other gender labeled titles…why would women subject themselves to these titles?? If you’re part of one of these groups, I strongly recommend renaming the group. It’s not important what you think a name is clever. What’s important is what resonates and how it speaks to the rest of the population. Step outside yourself when you name a group to see how it could be interpreted. Sexism in the beer world is sadly partially perpetuated by women – these titles are counter productive.  This is a good naming example.

3. Color does not equate universally to flavor. If I had a dollar for every time someone says they don’t want or do want a ‘dark beer’, I could fly my entire monthly WEB meet up to Belgium. Twice a year. AAAUGGGHHH!!! Color is related to color of ingredients, specifically the roasted (or kilned) level of the malted barley or other ingredients that have color to them. Yes, there are relations yet not foregone conclusions. Drink blindly. Don’t be a beer racist.

Go forth and debunk.

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