Marketing Workshop: Pour It On! The Key To Your Future = Women + Beer

Women make 75-85% of all purchasing decisions, including beer.

Are you ready for the best business you can get?

Then come to this highly interactive and educational workshop with the industry expert and leader of women + beer, Ginger Johnson, and take away insight you can apply immediately for increased and improved business success.

Tom Horst/Crystal Springs Brewing & Ginger at BBBB 2014

Tom Horst/Crystal Springs Brewing & Ginger at BBBB 2014

With enormous possible market share development, smart marketing in the beer world requires examination of women as buyers and consumers. This entertaining and enjoyable session is well worthwhile to those who want to learn more about the Why Behind The Buy for women.

Content will include:

  1. 10+ Do’s and Don’t in Marketing Beer To Women
  2. 3 Universal truths of Women & Beer and why these matter to your future
  3. Highlights from 2014 report Why Do Women Drink Beer?+ other insight from the master survey of female consumers and their relationship with beer
  4. Fresh ideas on how to successfully market beer to women
  5. Answers to all the questions you want to ask!

Register today, limited seating available. Testimonials here.

Details:

Registration

  • Before December 15, 2015
  • Single: only $99 person
  • Multiple simultaneous 2+: $89/each
  • December 16th – January 5th
  • Single: $125/each
  • Multiple simultaneous 2+: $115/each

At the door/day of (if there’s room): $140/each/cash & check

Call Ginger today to reserve your spots with credit card 515.450.7757 PST

Women Enjoying Beer is the only business on the planet dedicated to talking with women about their relationship with beer. Her first TED talk covered beer and women, April 2015. As a qualitative researcher, she finds out the why behind the buy and all the decisions making influencers of women + beer. Founded in late 2008, Ginger has been invited to present/be part of multiple international events including CBC, NBWA, Toronto’s Festival of Beer, SAVOR, Congresso Cervesa Mexico as well as many other industries’ conventions and events including the National Restaurant Association, CIA/St Helena, Whistler/BC Bike, and Texas Restaurant Association. Her BeerRadio program ran strong for 4 years, she’s featured in the award-winning documentary For The Love Of Beer, dozens of TV spots, and has written about and been included in many articles in publications including The New Brewer, All About Beer, IBD, and various beer and other industry publications.

Find out more at WomenEnjoyingBeer.com and GingerJohnson.com

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Marketing Beer To Women

This afternoon found 26 guests, 9 hosts and myself at our Marketing Beer To Women workshop. We’re holding them pre-CBC and pre-GABF to really deliver useful insight on how to successfully market to the most influential population on the planet: Females.

These workshops are free with a refundable deposit required to hold required reservations – making sure we’re both vested in the event. The first time we held it we had all 40 show; today 25 of 26 were present and listening.

Here’s the deal in marketing to women:

1. Females make up the majority of the human population.

2. Marketing is communicating. You better know how to communicate with all the target markets you wish to engage.

3. It’s about opportunity – not gender.

WEB was launched 6 years ago. I looked around and wondered “why aren’t more women enjoying beer?” That seemingly humble question has propelled and motivated us to delve into that question and the myriad replies and insights women want to share.

Black Shirt Brewing taproom

Black Shirt Brewing taproom

In 2012 we offered a voluntary Women + Beer Survey – over 240 women all across the North American continent replied with heartfelt and specific input. I could tell they were felling *finally!!* some one is asking me what I think about beer. The flood of input was encouraging, fascinating, incredible, and useful. (here’s a link to the original post)

Marketing beer is about knowing your audience and clientele, as is marketing for all goods and services, organizations and associations. Know your market. Pursue it correctly. Have fun and be successful. In that order. The workshop today covered a lot of ground, based in our qualitative research an don specific Women + Beer survey reports.

  • Thank you to The Neenan Company for their First Pint sponsorship – all attendees were treated to a fresh beer at the workshop.
  • Thank you to Black Shirt Brewing for being our host location. Carissa, Chad, Mary, Casey and crew were on top of things, have a clean brewhouse and taproom and it was a conducive space for education.

Call on WEB when you’re ready to skyrocket your success in marketing to women. We’ll come to you, educate, enlighten, assist your internal and external growth. After all, we’re about Bringing Beer To Life.

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When’s the Right Time To Hire WEB for Your Business

This is an excerpt from a recent email conversation. The context is this person wanted to attend our Marketing Beer To Women workshop

“In regards to a one-on-one [marketing consultation], I’ll kindly decline. We haven’t brewed our first beer yet and don’t think its the correct time to hire you.

I was interested on your talk because it is innovative and something to think off further down the road.”
The right time to develop your marketing plan, for all businesses and organizations that want o be successful, is early. To wait is to fail in best bringing your products, goods, services, and ideas to market.
I’d ask: What precisely are you waiting for? It’s never too early, and often it’s too late.
Once the doors open, it’s too late. Did you wait to call the plumber until you actually got the equipment in? Did you wait to contact the press until your doors were/are actually open? Did you wait to hire an architect until you had building materials delivered? Do you wait to order grain until the day you actually want to brew?
Plan ahead. Have success.

Plan ahead. Have success.

No to all of the above. Waiting in business is suicide.

I pity the foolish business person who waits to develop a proper marketing plan. Even more so, I pity the fool who waits to plan to market to women according to what the business is planning to sell.
I don’t pity the fool who’s too myopic or foolish to not consider women as a huge global force to reckon with. I agree with Seth.

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Marketing Beer To Women Workshop Invite

Immediately prior to Craft Brewers Conference in Denver this year, I’m giving a free workshop that specifically addresses marketing beer to the world’s largest and most influential population: Women.

Ready to step up your marketing to successfully address the primary buyers of all goods and services in America? Reserve your seat today. If you’ve been to my presentations before, you’ll know they are lively, full of immediately usable information, well worth your time and will help you increase your business.

Save your seat today by calling WEB

Save your seat today by calling WEB

With the continued growth of the industry and increased choices for the consumer, you need to know how to reach the most valuable buyer around: Women.

Is there a problem selling beer to women? There will be if the continued trajectory of brewery openings maintains. The men that already drink beer will get stretched further and further – it’s time to look at new populations to support this growth. There’s still much to do to totally tap into the female beer buyer and consumer.

The workshop is free and space is very limited. Serious people are invited to contact me directly (not Cheeky Monk) to save your seat. This event is for professionals in the industry: breweries, distributors, vendors, growers, suppliers, retailers….everyone who has a vested interest in marketing to women correctly.

A few seats are being reserved for interested qualified media & press as well.

Details:

  • Tuesday April 8th, 2 – 4 pm.
  • The Cheeky Monk, 534 Colfax, Denver CO
  • FREE, buy your own beer & food (to each, your own tab!)
  • RSVP’s required, limited seating
  • Call Ginger to save your seat 515.450.7757 PST, daytime calls only, no emails
  • First reserve, first sat; we’ll create a wait list as necessary – and it’s filling up fast.

The workshop will include information from the newly available report/s based on the 2012 Women + Beer Survey, basic Do’s and Don’ts in marketing to women, and there will be plenty of time to ask questions. Please be prompt.

Thank you. See you soon –

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With A Nod To Marty Jones & Helen Reddy

Okay – my apologies. I’d posted this – I thought – and yet the ghost in the machine somehow got a hold of it…

Marty letting 'er rip!

SO – with no further adieu, here’s the ‘Nod’, as it were. Many thanks to the talented, fun and sharp Marty Jones for the intro song per a workshop at Wynkoop Brewing Company on marketing beer to women.

I am woman hear me road in numbers too big to ignore / When I’m shopping for fine beer in your store / But your marketing and ads are aimed at dudes and dads / Ignoring customers without gonads

Oh yes I’m a wife and I’ve drank beer all my life / Yes I’ll pay the price if you offer beer that’s nice  / If I want to, I can buy anything / I’m employed, I have a Mastercard / I am woman!

I am woman see me drink In numbers larger than you think / And I know too much to go back an’ pretend / Please don’t suggest Cabernet when the one drink I crave / Is a Rail Yard Ale and glass of B3K

Oh yes, I have breasts but I don’t want the wine list / Two X chromosomes and I buy the beer for home / So please tell me about your beer stash / I want hops I want some flavor / I have taste and an MBA / I have expendable income I am WOOOOOOOO MAN!!!!

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