Travel, Travel Everywhere….Upcoming Happenings Including TEDxNapaValley

Join us for the following upcoming workshops and events.

  1. Oregon Chocolate Festival 3/6 – 8/15

For the fourth year running Ginger has been invited back to conduct beer and chocolate tastings at this flavor filled festival.

Saturday: 1 – 2 pm featuring Oakshire Brewing beer + Dagoba Chocolate Sunday 2 – 3 pm featuring Standing Stone Brewing beer = Dagoba Chocolate

Pouring BeerIt’s a pleasure to fill the rooms, provide lively education about beer and chocolate as edible partners, and be at the lovely historic Ashland Springs Hotel. Fest founder and organizer Karolina and her crew put forth a worthwhile, relaxing and delicious event.

Full details can be found here.

  1. Ashland Chamber of Commerce Business Workshop 3/11/15

Dana and the team at the Ashland Chamber are putting on an afternoon of 3 business-focused sessions – full details can be found by clicking here.

Ginger will present Say What?! 10 Do’s and Don’ts To Amplify Your Marketing. Members and non-members are encouraged to attend.

  1. Business Builders workshop #2: How Goal Setting Is Killing Your Success.
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CiderCon Chicago 2015

Fest Ginger at Taste small Gail Oberst Powerhouse Loren Fogelman and Ginger have partnered for this big value series, with Loren leading this session. Words of Wealth started the series and #3 will be Pow!! Right in the Wallet, the Power of the Customer Experience lead by Ginger 4/9/15.

Info and registration information is available here.

  1. WESO Showcase 3/12/15

WESO is all about supporting women business entrepreneurs. For the 13th year in a row, their signature Showcase event is happening in Medford, OR and welcomes women and men who want to keep growing their business endeavors. Set up for successful education, networking, fun and support of a local charity, this free 3-hour event will be chockfull of value.

Agenda and details are here.

  1. TEDxNapaValley 4/12/15

Ginger is thrilled and honored to be among those selected to present at TEDxNapaValley 2015. The theme of the event is Redefining Success and she’s speaking about how Gender Equity supports the theme. Hosted at the Napa Valley Performing Arts Center at Lincoln Center, 14 speakers will be presenting.

Tickets and full details are available here.

  1. Marketing Beer To Women 4/14/15

Delivering signature and singular research data on the female consumer, Ginger is conducting a action packed info filled education session immediately prior to CBC this year in Portland, OR. All people and businesses that realize the enormous impact the female buyer and consumer has on the beer industry should register and attend this event. Limited seating.

Sign up today with this link.

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Staying At The Top Of Your Field

Staying at the top of your field of work means continual education. Education comes in many shapes and forms, some very easy to identify and some more ethereal.

Lisa leading her talk at SBDC, October 2014.

Lisa leading her talk at SBDC, October 2014.

Case in point: I went to a marketing workshop a few weeks back hosted by the Small Business Development Center, Medford OR. They’d brought in a national presenter who gave us an hour’s worth of Great Stuff.

Lisa Manyon, Write On Creative, shared her insights on Marketing Messages with Integrity and Messages That Matter. A few things I really appreciated about her talk were a positive can-do message and audience participatory style.

Much of long-lasting learning is hands on – at a minimum: brains on. In person, butts in seats, get up and move, talk, and in general participate. Your learning is your responsibility.

I’d invite you to look for specialists like Lisa. She’s competent, real, and helpful. Pros are always worth the attention and investment – note: Always interview your potential pros. A short (15 minute) exploratory meeting is the best first step after you’ve researched a bit and narrowed your choices.

 

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WEB Can Help Grow Your Business

Everyone wants to be reminded of good stuff. And part of that is learning about the good stuff.

Good stuff begets growth – when people learn, they are the right kind of consumer and provide for growth, whatever your definition of growth is (not necessarily larger).

We’ve got lots of that – good stuff – that can help your brewery and beer business grow.

Want some ideas? Let’s start with just a few.

1. Focus groups, even thus far, from hundreds of women have yielded dozens of categories of information per marketing beer to women. Valuable and useful information.

WEB can help you grow your beer business

2. On premise expertise. Want to figure out how your taproom, pub, brewery, and restaurant crews can better and still responsibly sell more beer and brush up on their customer experience skills? WEB has that kind of knowledge for you.

3. Educational workshops and discussions. WEB has numerous ways to help open the conversation with your consumers, within your crew, as well as from consumers to staff and staff to consumers. They’re all related and all different. Know which one to do when.

4. Events execution. WEB works with you to customize events to best fit your goals, market share, vision, and budgets. Most importantly – WEB helps you get more women holding your beer in their hands, more often.

Need more reasons? Call me to talk about it. 515.450.7757.

This operator is standing by and the women are waiting.

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